LANY Coverage

Alternative indie-pop band LANY put on a lively show at The Truman on Tuesday, drawing in a crowd of more than 1,000 fans.

LANY is a popular, up-and-coming band that started in 2014 and has produced four EPs. Its most notable songs include “ILYSB” — which has 3.3 million plays on Spotify — “4EVER!” and “Super Far.” The three-member band includes Paul Klein, Les Priest and Jake Goss. The band released its self-titled debut album this June.

The night started out with upbeat Norwegian pop singer, Dagny, who performed six songs, including two of her hit songs “Fool’s Gold” and “Love You Like That.”

Dagny related with the crowd, making reference to Kansas City’s famous barbecue. There was strong crowd participation as LANY took the stage after Dagny.

To welcome the band out, the crowd cheered LANY’s name. The atmosphere of the venue instantly changed as soon as the music started. The band began with one of its hit songs “Dumb Stuff,” which was an immediate crowd-pleaser.

The night’s set was 20 songs long, which included many of the songs on the new album and some from the band’s previous EPs. Tessie Laures, an Overland Park native, said she’s been a fan of LANY since 2015 and has seen the growth of the band from its EPs to its first full-length album.

“I think this album was especially more serious than the last one was,” Laures said. “The first one was just like fun, just a little bit like fun-loving.”

For its fourth song, LANY performed “Flowers on the Floor,” in which many girls from the front area threw red roses on the stage. At one point in the song, Klein even caught one of the roses, sending the crowd into loud applause.

Katie McGarr, a St. Louis native and a University of Missouri student who drove nearly two hours to see her fourth LANY concert, said this was the biggest show of LANY’s that she’s been to. She also said their performance was unparalleled.

“This is my first time hearing them with the album out, so that was really exciting to hear them play all the new songs,” McGarr said. “They always give a really good performance and know what they’re doing up there.”

Throughout the night, lead singer Paul Klein connected with the crowd through his dancing and impassioned singing. The crowd was right alongside him, singing their hearts out with nearly every song.

“[LANY’s songs] can kind of reach a lot of crowds. It’s personable music,” Laures said. “And I just like their style; they’re just very much themselves.”

To end the night, the band performed a couple of their bigger hits, “Super Far” and “ILYSB.”

The band’s passion-infused songs captured the attention of fans, and despite the band being relatively new, it performed an overall high-quality show.

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Pho That Story

Just in time for the cold weather, the chef and the owner at Zen Zero are collaborating to create a pop-up pho restaurant, Pho That, on the second floor of La Parrilla open only on Saturdays and Sundays from 5 p.m. to 9 p.m.

Subarna Bhattachan, owner of Zen Zero, La Parrilla and Genovese, has teamed up with one of his chefs, Thu Tran from Zen Zero, to create an authentic eatery where customers can get homemade pho (pronounced “fuh”). Pho is a Vietnamese soup that consists of beef broth, rice noodles, meat, and oftentimes topped with bean sprouts and fresh herbs.

“What inspired [it] is basically [Tran] had worked at a Vietnamese restaurant before and finally we got around to talking to her, along with some of our service staff, and she said ‘OK, let me make you a sample,’” Bhattachan said. “A lot of places they don’t make things from scratch and homestyle like how she makes it at home, and so we felt like that was missing in Lawrence.”

Bhattachan and Tran are committed to making the pho as authentic as possible, even in how they source their meat. Bhattachan said they bought the beef and beef bones from Steve’s Meat Market in De Soto, and that’s what makes their pho stand out from others.

“The trick to the broth is to make [it] from scratch,” Bhattachan said. “When she did that and we tasted it, we really felt like that was the perfect thing.”

For now, the menu is simple. A couple of appetizers and five different types of pho can be ordered: chicken, beef, seafood, veggie or combo. If you’re interested in trying pho with some friends, there’s a size for that.

“The pho sizes are like three different: regular, large and we have this thing called mondo, more for four people to share,” Bhattachan said.

Pho That has been open four weekends and has only been advertised through La Parrilla’s Facebook page. Ashley Conway, a Lawrence resident, recently tried Pho That after she saw an ad online.

Conway, a pho fan, has tried pho in many places including Hawaii, California and Kansas City. She said, though the taste changes depending on the area you’re in, good pho has distinctive qualities.

“It tastes pure,” Conway said. “It’s clean, light and comforting.”

Pho That is currently set up as a pop-up restaurant on the second floor of La Parrilla. It has plans to be open all day in the future given the turnout of current pop-up weekends.

 

Jubilee Cafe Story

It’s 5:30 on a Tuesday morning, the alarm goes off, and volunteers of the Jubilee Café get ready to head to the First United Methodist Church to serve a free breakfast to those in need.

Mallory Harger, junior at KU, and Jacob Murray, senior at KU, are this year’s program coordinators of the Jubilee Café. This community outreach provides breakfast Tuesdays and Fridays for anyone in the community who needs it.

The Jubilee Café was founded in 1994 as a collaboration between KU’s Community Center for Outreach and the First United Methodist Church in downtown Lawrence. What makes this community outreach different from others is the personal interaction volunteers have with the community.

“That’s something Jubilee has always prided itself on,” Harger said. “We serve restaurant-style so we get to be the waitress and actually talk and mingle with the guests.”

This is the second year Harger has served as the program coordinator. She started out volunteering at the Jubilee Café by helping a fellow sorority sister, and what started out as a volunteer engagement ended up in her deciding to become a program coordinator.

“Freshman year one of my sorority sisters wanted to get some service hours out of the way and so she invited me to come to Jubilee with her, and I went with her and I just loved it and had a blast and kept going every week from then on,” Harger said. “I got to know one of the coordinators and she encouraged me to apply.”

As for Murray, he’s a month into being a program coordinator and has volunteered a few times himself.

“I had the opportunity to be a part of the program, to volunteer a couple of times throughout college and when I was looking at my year I was like, I want to get involved in something meaningful,” Murray said.

Murray described the Jubilee Café as something that consistently makes him aware of the actual need in the community.

“I think that this position it redeems you like over and over again because you kind of see the direct need in the community that is being served,” Murray said.

Murray talked about how the Jubilee Café is unlike other volunteer programs. From his perspective, “a lot of volunteer programs you may do in your life seem pretty removed” from the need or even “pretty robotic”, but that’s not how Jubilee Café is setup.

Harger agreed that the exposure to the immediate need is what makes Jubilee Café different from other community outreaches.

“I think a lot of people are just so removed from the issue,” Harger said. “One of my favorite things about Jubilee is you get to meet the guest and get to know them on a more personal, one-on-one level, and it makes you come face to face with the issue of in-need people in our community.”

The Jubilee Café, on average, has five to 20 volunteers a morning serving the guests. In fact, it’s the outreach program that many KU students flock to for service hours, especially for its convenient time.

“I think that the program is pretty well embedded in KU. It’s got a pretty good reach, I think, as far as the volunteers that we’re getting,” Murray said. “People know others who have volunteered or who has volunteered themselves so there’s really no shortage of people who come.”

Recent changes have been made this past year to improve the efficiency of the café, including the church hiring a chef, which takes a weight off of Murray and Harger.

Murray says the recent changes seem to be going well and that the church has recently looked at their resources to “stream line their efforts” and to see what could be done on their end. Both the church and the Community Center for Outreach at KU has looked at what they both be doing better to more efficiently help the community.

As for Murray and Harger, the joy of being able to help those in need is enough for the early mornings they endure on Tuesdays and Fridays.

“I love Jubilee because it’s pretty simple,” Murray said. “We serve food and we spend time with guests that have a need.”

 

Spielberg Coverage

At Harvard’s 365th commencement, Steven Spielberg encouraged graduates to listen to their own voices in the ultimate string of character defining moment that is life.

Spielberg was the keynote speaker at Harvard University’s graduation commencement May 26th, 2016. The award-winning director, screenwriter and producer addressed graduates, alumni, friends and family on the next chapter for graduates. Spielberg related his own life journey with graduates, emphasizing to let their character be defined by choices made by their intuition rather than conscience.

“I want to be clear that your intuition is different from your conscience,” Spielberg said. “They work in tandem, but here’s the distinction: your conscience shouts, ‘here’s what you should do,’ while your intuition whispers, ‘here’s what you could do.’ Listen to that voice that tells you what you could do. Nothing will define your character more than that.”

Spielberg went on to speak about a sense of mission, referencing back to the internal whisper. He spoke on how Abraham Lincoln and Oskar Schindler used their own internal whisper to make the correct moral choices.

“In your defining moments do not let your morals be swayed by convenience or expediency,” said Spielberg. “Sticking to your character requires a lot of courage, and to be courageous you’re going to need a lot of support.”

Relating life to many of his movies, Spielberg said that love, support, courage and intuition are a big part of being a hero, but that heroes need one more thing – a villain.

“A hero needs a villain to vanquish. This world is full of monsters and there’s racism, homophobia, ethnic hatred, class hatred, there’s political hatred, and there’s religious hatred,” said Spielberg. “The only answer to more hate is more humanity. We’ve got to repair; we have to replace fear with curiosity – us and them.”

Though the speech seemed to be deep and filled with a strong message, Spielberg continually lightened the mood with subtle jokes, even specific to Harvard students.

“We’ll find the ‘we’ by connecting with each other, by believing we’re members of the same tribe and by feeling empathy for every soul, even Yalees,” said Spielberg.

Though thousands were in attendance, the majority of the crowd looked to be attentive to Spielberg’s engaging speech. Many attenders took pictures and recorded the ceremony via their phones and cameras. Harvard presented 7,727 degrees and 11 certificates total to graduates that day.

Previous to the commencement, Harvard University put out a special notice in regard to the limited amount of tickets for the ceremony, stating that “a ticket allows admission, but does not guarantee a seat.”

Spielberg ended the speech with having attendees look into a stranger’s eyes to emphasize the message of staying connected with humanity and joked about the awkward feeling most people were experiencing.

“That emotion you’re feeling is our shared humanity mixed in with a little social discomfort,” said Spielberg. “But if you remember nothing else from today, I hope you remember this moment of human connection.”

He ended the speech with a reference to his films, which earned him a standing ovation from most of the crowd.

“I’ve imagined many possible futures in my films, but you will determine the actual future and I hope that it’s filled with justice, and peace,” said Spielberg. “And finally, I wish you all a truly Hollywood-style happy ending. I hope you outrun the T-Rex, catch the criminal and for your parent’s sake, maybe every now and then, just like E.T. – go home.”

Research Document – Nature Valley Crunchy Bars

The Nature Valley Crunchy Granola Bars are considered snack bars. There are three flavors in its Crunchy Granola Bar lineup, including Oats ‘n Dark Chocolate, Peanut Butter and Oats ‘n Honey. They all have distinct flavors, but are similar in texture. Specifically, the Oats ‘n Honey bar has a light honey taste, while the Oats ‘n Dark Chocolate bar has a stronger dark chocolate taste and contains pieces of dark chocolate within the bar. The Peanut Butter bar has a strong peanut taste with a peanut butter drizzle over the top of it. Each bar contains whole grain oats, sugar and canola oil and each pack of granola bars contain 190 calories. Unlike some granola bars, these are not soft or chewy; the bars are all considered dry and crumby. After having a bite of the bar, it leaves the mouth feeling dry. In each individual pack, there are two thin granola bars. By the time consumers finish both bars in the pack, there are a lot of crumbs left over. Other customers seem to comment on the number of crumbs left in the packaging as well.

On average, they cost anywhere from $2.50-$3.00 a box, which contains six packs. Consumers can either purchase a variety box containing all three flavors, or they can buy specific boxes per flavor. The variety box has a blue design, while the Oats ‘n Honey bars come in green box, the Peanut Butter bars come in an orange box and the Oats ‘n Dark Chocolate bars come in a brown box. The bars can be purchased at most grocery stores, including Target, Walmart and Dillon’s. The bars are also considered snack bars, as opposed to protein bars. They are also not considered organic or natural. In the past, Nature Valley has used the nature and outdoor aspect in their advertisements. Often times in their ads, people are seen hiking, swimming, fishing and biking before eating the snack bar.

The Nature Valley brand was started in 1975. Its parent company, General Mills, started in 1866, and is a manufacturing business. General Mills includes brands ranging from Green Giant to Totino’s and Betty Crocker to Lucky Charms, and even at one time made toys. General Mills is most known for its cereal products. Its primary NAICS code is 311230 – Breakfast Cereal Manufacturing. General Mills is one of the two primary key players in cereal manufacturing, following Kellogg’s (its biggest competitor). According to IBIS World, General Mills’ market share in cereal manufacturing is 21.7 percent. General Mills’ net sales decreased 6 percent from 2015 to 2016. IBIS World projects that the cereal production industry will improve in comparison to the last five years; increasing at annual rate of 1.1 percent to $10.4 billion.

Snack bars are listed as the number one bars bought by consumers. Between 2011 and 2016, sales increased 24 percent to $6.7 billion for these particular bars, according to Mintel. Mintel also projects a 23 percent growth in revenue, reaching $8.2 billion by the year 2021. According to Mintel, consumers seem most interested in buying bars made with whole foods. Aside from that, favorite flavor was listed as the number one reason why consumers choose a specific brand. Mintel suggests snack bar companies to maintain good flavor and texture with their bars, as well as offering them with natural ingredients. According to Mintel, snack, nutrition and performance bars have steadily increased, as people look for healthier options. The highest bar consumers are adults 18-34 at 71 percent. The top two reasons why consumers choose snack bars are as a meal replacement and for protein delivery. According to Mintel, the most likely meal that snack bars replace is breakfast. Nature Valley was the top brand of snack bars and the number two brand in nutrition bars in 2015 and 2016.

I think this product would be best shown by both TV and online coupons. It would do well on TV because it’d hit a large audience and it’d do well with online coupons because it is a low-involvement purchase. I think getting an ad on Hulu specifically would be great since college students would be my target audience. I’d measure its media effectiveness by Google AdWords and even Google Analytics.

My target audience would be college-aged young adults, both male and female, single and living off campus. Since this is the largest age group of consumers, they’d be the greatest target audience. Specifically, college students who lived on their own would be responsible for buying their own groceries. Additionally, I’d hit the ones who have a job they at least worked part-time. They make enough money to afford the $2.50 box, yet choose this instead of a bigger breakfast because of affordability. Since they work and go to school, they’d need something like these quick and easy snack bars. College students are also an ideal target audience because they’d want what they think is a healthier choice, which is how many consumers see Nature Valley.

Lawrence Sidewalk Sale – Video Script

Sidewalk Sale

Juliana Garcia and Alexandra Martinez

July 26, 2017

 

VOICE ON CAM

VO :30

SUPER @ :00 Lawrence

Last Thursday was Lawrence’s 58th annual sidewalk

sale. More than 130 stores offered discounts on

merchandise. This year, the Downtown Lawrence

Incorporated offered a mobile app for shoppers to

receive flash deals and special offers. Shoppers could

also participate in a drawing. Prizes included gift

cards, merchandise and other treats from local

restaurants and shops. In an interview with the

Lawrence Journal-World, director of Downtown

Lawrence Incorporated Sally Zogry, said the turnout

was unaffected despite the heat. Temperatures that

day reached 100 degrees.

END

Lawrence’s 58th Annual Sidewalk Sale draws crowds despite heat

LAWRENCE, Kan. – Calendars across Lawrence have the third Thursday of July marked every year. This year was no different as thousands of bargainers came to participate in the 58th Annual Downtown Lawrence Sidewalk Sale.

At the first sidewalk sale, in 1960, only about 12 businesses participated according to a Lawrence Journal-World article. This year, over 130 businesses discounted merchandise.

A new way to navigate the sale this year was a mobile app, created by the Downtown Lawrence Incorporated (DLI). The mobile app featured specials and flash deals from retailers who took part in the sale.

Shoppers who purchased raffle tickets online or at the DLI booth were entered into a drawing to win a prize package worth $200. Prize packages included gift cards, merchandise and other treats from Downtown Lawrence restaurants and shops. A total of three winners were chosen.

Retailers were concerned the forecasted heat would affect turnout. Director of DLI Sally Zogry said thousands came out despite the heat in a Lawrence Journal-World article. Free water, cooling stations and popsicles were provided to shoppers. Temperatures reached 100 degrees.

ASF. Sidewalk Sale