LAWRENCE, Kan. – Calendars across Lawrence have the third Thursday of July marked every year. This year was no different as thousands of bargainers came to participate in the 58th Annual Downtown Lawrence Sidewalk Sale.
At the first sidewalk sale, in 1960, only about 12 businesses participated according to a Lawrence Journal-World article. This year, over 130 businesses discounted merchandise.
A new way to navigate the sale this year was a mobile app, created by the Downtown Lawrence Incorporated (DLI). The mobile app featured specials and flash deals from retailers who took part in the sale.
Shoppers who purchased raffle tickets online or at the DLI booth were entered into a drawing to win a prize package worth $200. Prize packages included gift cards, merchandise and other treats from Downtown Lawrence restaurants and shops. A total of three winners were chosen.
Retailers were concerned the forecasted heat would affect turnout. Director of DLI Sally Zogry said thousands came out despite the heat in a Lawrence Journal-World article. Free water, cooling stations and popsicles were provided to shoppers. Temperatures reached 100 degrees.